The Power of Your Brand
a particular identity or image regarded as an asset (Oxford Dictionary).
In this day of the social media and google-first culture, everyone has a brand. The idea that at any point someone can look you up and find information on you can be overwhelming. Whether it is an admissions officer at a school, a hiring manager for a job, a potential client, or even someone you’re going on a first date with, people want to know who you are and often times want to know that even before they meet you. For better or for worse, this is the reality of the digital age. With this in mind, wouldn’t you want the first impression of you to be your authentic self? If your answer to that question is yes, then it is time for you to start actively building your brand so that it can become an asset. The identity and image that is out there of you can be a very powerful tool if you are in the driver’s seat and are able to tell your own story. Check out my four tips on building a brand that has helped me have my story told the way that it should be, by me.
4 Brand Building Tips:
1. FIND YOUR WHY
This is the number one and most important part of your brand. If you don’t know why you do what you do or what drives your passions, then you won’t be able to tell your story. What do you believe in? What is it about your passion that drives you? Why?
2. OWN YOUR WHY
Now that you know what your why is, own it. Don’t be afraid to share your story. If what you are sharing is genuine and honest, people will recognize that and can relate to it. People are attracted to realness and owning your why is as real as it gets.
3. BE CONSISTENT
Practice makes perfect. If your story aligns itself across all platforms then people will trust that it is true. Be the same on your website, your social media, and your LinkedIn. While content may change from platform to platform, who you are shouldn’t.
4. BE PRESENT
“I see you everywhere!” This was one of the best compliments that I received within my first few months of moving to Los Angeles two and a half years ago. While your presence online is important, so is your physical presence. Network, network, network!
Pro tip: Get personal business cards…game changer. If you need help with that send me a message on LinkedIn or IG and I got you!